https://advertising.amazon.com/API/docs/en-us/info/release-notes Description of updates to the Amazon Ads API. Copyright 2015-2025, Amazon Mon, 28 Sep 2026 20:04:13 GMT The Events API now supports AREF_TOKEN for click-based attribution, FIP for plaintext IPv4 and IPv6 addresses, and the deviceInfo.userAgent field. Mon, 28 Sep 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#events-api-adds-aref-token-fip-and-user-agent-support Advertisers can now run Asset Based Creative click-to-URL display ads on Fire Tablet Lockscreen through both Managed Service and Amazon DSP self-service, without producing bespoke creatives for this placement. Thu, 24 Sep 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#asset-based-creative-on-fire-tablet-lockscreen Built for the people who build the ads - join our new developer track at unBoxed 2026. Register today to access the keynote livestream and select video on-demand content, post-event. Tue, 22 Sep 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#join-the-developer-track-at-unboxed-2026 Sponsored Brands has launched the ListMigrations API (POST /sb/v4/migrations/list) to help advertisers retrieve recommended replacement ads for Product Collection ads. The API returns eligible source ads with Manual Collection and Auto Collection replacement options, and supports pagination and filtering by migration status, campaign, ad group, and ad ID. Fri, 18 Sep 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#introducing-the-listmigrations-api-for-sponsored-brands-product-collection-migration You can now control whether performance data is included in your Sponsored Ads bulk operations exports. Under Include in the export modal, the Performance data checkbox is selected by default. Uncheck the Performance data checkbox to leave performance metrics out of the file. Excluding performance data can make exports faster, which is useful when you only need campaign structure and settings. Wed, 09 Sep 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#choose-whether-to-include-performance-data-in-sponsored-ads-exports The Reach Planning POST /adsApi/v1/create/linearTvIncrementalReachForecasts operation requires a recurrenceTimePeriod field, set to LIFETIME, in the budget of each streamingTvBudgetAllocation entry. Requests that omit the field, set it to null, or pass DAILY or MONTHLY return HTTP 400. See the getting started guide (https://advertising.amazon.com/API/docs/en-us/guides/media-planning/linear-tv-incremental-reach/get-started). Wed, 09 Sep 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#linear-tv-incremental-reach-recurrencetimeperiod-required-in-request-budgets Amazon Ads has unified endpoints for Commitments, DealAdvertiserAccesses, DealAdvertiserAccessEntries, Labels, Inventory Groups, and BuyerSeats. At present the unified endpoint supports only Amazon_DSP adProduct. The URL of the endpoints has changed. Mon, 31 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-august-2026-update Amazon Ads has launched the Recommendations API, a single interface for retrieving recommendations. The new endpoints are: GET /adsApi/v1/list/recommendations and POST /adsApi/v1/query/recommendations. Regardless of which ad product a recommendation relates to, the response follows a single standardized recommendation model. Mon, 31 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-recommendations-api-now-available You can now limit a Sponsored Ads export to specific campaigns. In the Download Campaigns modal, select Export specific campaigns only under Campaign filter, then search for and select the campaigns you want. Each campaign is labeled with its ad type, and Select all and Clear all let you adjust your selection quickly. Select at least one campaign when the filter is turned on: if you turn it on without selecting any campaigns, your exported file will not contain any campaign data. Mon, 31 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#campaign-filter-now-available-for-sponsored-ads-exports-in-bulk-operations A new read-only `Creative Association Status` column is now available for creative associations in Amazon DSP bulk operations. This column displays the approval status of each ad creative association, so you can review the status directly in your file instead of checking the UI. The column is auto-populated on download, informational only, and any edits are ignored on upload. Thu, 27 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-read-only-creative-association-status-column-for-dsp-bulk-operations Fourteen new metrics are now available in Unified Reporting: new to brand metrics for branded searches and brand store page views, and Adelaide third-party prebid fee metrics (https://advertising.amazon.com/API/docs/en-us/guides/reporting/ads-v1/metrics/library). Data retention for the date, week, day of month, and day of week time dimensions has also been extended from 15 months to 24 months. Wed, 26 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-to-brand-and-adelaide-metrics-now-available-in-unified-reporting-and-time-dimension-data-retention-extended-to-24-months The spPromptAdExtension and spVideoAdExtension report types now support four additional columns for Sponsored Products: portfolioName, campaignBudgetCurrencyCode, purchaseClickRate7d, and purchaseClickRate14d. These columns bring both report types to parity with other Sponsored Products report types. Mon, 24 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#prompt-and-video-ad-extension-reports-add-portfolio-currency-and-conversion-rate-columns When you download a template for Amazon DSP bulk operations, its editable columns now check your entries against their allowed values as you fill them in. If you type a value that is out of range, too long, or in the wrong format, Excel stops the entry and shows a pop-up explaining what is expected. If you paste an invalid value, the cell turns red so it is easy to spot. This helps you catch and fix errors in the template up front, instead of discovering them after you upload. Mon, 24 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#spot-invalid-entries-before-upload-in-dsp-bulk-operations You can now preview your bulk operations files directly on the dashboard—no download needed. Both your original uploaded file and its error report can be opened in a preview from the requests table, so you can quickly review your entries or see what needs to be fixed. If a file is too large to preview, it downloads automatically so you always have a way to access your data. Thu, 13 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#preview-your-files-online-in-bulk-operations The Manager Account API is now generally available. These endpoints enable programmatic creation, querying, and updating of manager accounts, which advertisers and agencies use to link and manage multiple advertising accounts. The Query endpoint supports searching by customer ID, filtering by account ID, paginated responses, and business details. Previously available in closed beta, these endpoints are now open to all Amazon Ads API customers with an approved LwA client. Wed, 12 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#manager-account-api-now-generally-available A new `Comments` column is now available for orders in Amazon DSP bulk operations. Use this free-text field to add a note to an order. You can set it when creating an order and edit it on update. The value accepts up to 1,000 characters. Mon, 10 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-comments-column-for-orders-in-dsp-bulk-operations New developer guide explains how to manage auto-assembled video opt-out at the campaign level and query auto-assembled video extension state using the Amazon Ads API. Sun, 09 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#documentation-is-now-available-for-sponsored-products-auto-assembled-videos The Sponsored Products video ad extensions guides now document corrected creative field requirements and text limits, the full multi-status response, account and asset eligibility, and additional video engagement columns in the Video Ad Extension report. Fri, 07 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#sponsored-products-video-ad-extensions-documentation-updated-with-corrected-field-and-response-details The Amazon Ads Proposal Management Unified APIs are now generally available. These APIs enable programmatic management of proposals across Amazon O&O, Amazon Publisher Direct (APD), Amazon Publisher Cloud (APC), and Netflix. To get started, see the Proposal Management developer guide. Tue, 04 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-proposal-management-unified-apis-now-generally-available New developer guides explain how to attach video creative to existing Sponsored Products ads, control video delivery, and manage spotlight video creative with the Amazon Ads API. Mon, 03 Aug 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#documentation-is-now-available-for-sponsored-products-video-ad-extensions Amazon Ads has unified endpoints for Proposals (including support for Netflix workflow), Publisher, Supplier, DealAvails, DealPerformance, and DealPlanningMetrics. New endpoints for Seller have also been released. Fri, 31 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-update The read-only `Deal Selection names` column is now populated on export for Amazon DSP bulk operations. Each deal is shown in `deal name (id)` format, in the same order as the `Deal selection` column, making it easier to understand which deal you are selecting and to quickly check that the media type aligns with the deal supply. The column is informational only and is ignored on upload. Thu, 30 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#deal-names-now-included-in-amazon-dsp-bulk-operations-exports The bulk operations tracking table now shows more than your 200 most recent requests. Previously the table was limited to the last 200 uploads and downloads, so older requests dropped off the list. You can now go further back into your bulksheet history to find past uploads and downloads. Thu, 30 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#view-more-than-your-200-most-recent-requests-in-bulk-operations You can now upload up to five files in a single bulk upload for Amazon DSP and Sponsored ads bulksheets. Previously you could upload only one file per interaction. Select up to five files in the upload modal and each file is submitted as its own upload, appearing as a separate row in the tracking table. This makes it easier to upload a set of files together without repeating the upload flow for each one. Tue, 28 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#upload-up-to-five-files-at-once-in-bulk-operations Documentation is now available for the spVideoAdExtension report type, which returns performance and video engagement metrics for Sponsored Products ads that include video creative. Mon, 27 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#video-ad-extension-reports-are-now-documented-for-the-sponsored-products-reporting-api The media plan API enables advertisers and integrators to build media plans programmatically with audience sizing, insights, and forecasting capabilities for Amazon DSP and sponsored advertising accounts. Thu, 23 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#build-and-manage-media-plans-programmatically-with-the-media-plan-api Reach and Frequency metrics (reach, houseHoldReach, frequencyAverage, householdFrequencyAverage) are not supported for DSP campaign reports when the creative Group by is included. If your report request includes the creative dimension, these metrics will not be available in the report response. Tue, 21 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#reach-and-frequency-metrics-not-supported-for-dsp-campaign-reports-with-creative-group-by Three new skills are now available in the Amazon Ads MCP Skills Library: Terms Token (advertising terms-of-service acceptance during account onboarding), User Invitations (invitation lifecycle management on advertising accounts), and User Permissions (managing user access, roles, and permissions on advertising accounts). To learn more, see the MCP Skills Library (https://advertising.amazon.com/API/docs/en-us/mcp/skills/skills-library). Tue, 21 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#three-new-mcp-skills-added-to-the-skills-library-terms-token-user-invitations-and-user-permissions The /dsp/advertisers, /dsp/advertisers/{advertiserId}, POST /adsAccounts, POST /adsAccounts/batch, GET /adsAccounts/{accountId}, and POST /adsAccounts/list endpoints are deprecated in favor of the advertiser accounts APIs. Starting July 2026, all six endpoints return Warning: 299 deprecation headers and new client integrations are blocked. Beginning July 2027, requests will return HTTP 404 Not Found. Mon, 20 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#deprecation-of-legacy-account-management-apis Two new endpoints are now available in the Linked Accounts API: Update Account Links and Delete Account Links. Partners can now programmatically update permissions and marketplace restrictions on existing account links, or remove account links entirely. Both endpoints support bulk operations of up to 50 account links per request. To learn more, see the linked accounts developer guide (https://advertising.amazon.com/API/docs/en-us/guides/account-management/linked-accounts). Mon, 20 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#update-and-delete-account-links-apis-available-in-closed-beta You can now give your exported file a custom name when you download from bulk operations. When you start an export, an optional File name field lets you enter a name for the exported file. Naming your exports makes it easier to categorize and track downloads, so you can quickly tell one export apart from another without relying on system-generated file names. If you leave the field blank, the export uses the default file name as before. Thu, 16 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#name-your-export-files-in-bulk-operations The Marketing Mix Modeling (MMM) API and data feed now support all 21 Amazon Ads locales, up from 14. Newly added marketplaces are NL (The Netherlands), BE (Belgium), PL (Poland), SE (Sweden), TR (Turkey), EG (Egypt), and SG (Singapore). For the full list of supported marketplaces, see the MMM overview (https://advertising.amazon.com/API/docs/en-us/guides/reporting/marketing-mix-modeling/overview#eligibility). Tue, 14 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#marketing-mix-modeling-mmm-api-expands-to-21-marketplaces The `QueryAdvertiserAccount` API now returns the `businessDetails` field only when a single global account ID is provided in the `advertiserAccountIdFilter`. When multiple global account IDs are provided, `businessDetails` is omitted from the response. To retrieve `businessDetails` for multiple accounts, call `QueryAdvertiserAccount` once per global account ID. For more information, see the QueryAdvertiserAccount developer guide (https://advertising.amazon.com/API/docs/en-us/guides/account-management/query-advertiser-accounts). Fri, 10 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#queryadvertiseraccount-returns-businessdetails-only-for-single-account-queries Amazon Ads has unified Advertising Deal endpoints in Open Beta. At present the unified endpoint supports only "Amazon_DSP" adProduct. The URL of the endpoints changed. The updated endpoints are: POST /adsApi/v1/create/advertisingDeals, POST /adsApi/v1/update/advertisingDeals, and POST /adsApi/v1/query/advertisingDeals. We will be unifying all other Inventory and Proposal management endpoints on similar lines and will share the update by the end of each month. To get started, refer to the Inventory Management Overview developer guide (https://advertising.amazon.com/API/docs/en-us/guides/deal-management/overview). Thu, 09 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-july-2026-update The Amazon Ads MCP Server now supports OAuth 2.1. With OAuth 2.1, your MCP client handles token retrieval automatically through a browser-based login flow - you do not need to manage access tokens in your configuration file. OAuth 2.1 is supported for Kiro CLI, Claude Code, Claude Desktop, and ChatGPT. For setup instructions, see Connecting to the Ads MCP Server using OAuth 2.1 (https://advertising.amazon.com/API/docs/en-us/mcp/oauth). Mon, 06 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-mcp-server-now-supports-oauth-2-1 Sponsored Brands multi-ad group bulksheets now support two new ad entity types: Manual Collection ad and Auto Collection ad. Manual Collection ad lets you select 3-10 products from your catalog to feature in a single collection ad. Auto Collection ad lets Amazon's AI automatically select and group the most relevant products from your catalog based on your keyword targets and shopper search queries. The Product collection ad entity type is deprecated. Mon, 06 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#sponsored-brands-manual-collection-ad-and-auto-collection-ad-support-in-bulksheets You can now filter by ad group when downloading spreadsheets for Amazon DSP bulk operations in the DSP UI worldwide. This filter lets you limit the downloaded file to specific ad groups, making it easier to manage large DSP campaigns at scale. To learn more, see the DSP bulk operations overview (https://advertising.amazon.com/API/docs/en-us/no-code-tools/bulk-operations/dsp/overview). Wed, 01 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#ad-group-filter-now-available-for-dsp-bulk-operations-in-the-dsp-ui-worldwide A new read-only `Inventory group names` column is now available for line items in Amazon DSP bulk operations. This column displays the names of the inventory groups targeted by each line item, making it easier to identify the targeted private marketplace inventory at a glance. The column is informational only and cannot be edited on upload. Wed, 01 Jul 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-read-only-inventory-group-names-column-for-dsp-bulk-operations The `UPPER_FUNNEL_PROSPECTING` tactic is now available for campaigns that include `Audio` in the `primaryInventoryTypes` setting. Previously, no tactics were supported for `Audio` inventory. For more information, see the Performance+ and Brand+ tactics guide (https://advertising.amazon.com/API/docs/en-us/guides/dsp/tactics). Tue, 30 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#upper-funnel-prospecting-tactic-now-available-for-audio-inventory The AccountLinkInvite API enables programmatic creation and management of account link invitations. Agencies and advertisers can now automate their account linking workflows with four new endpoints: Create, Update, Delete, and Query. Key capabilities include bulk operations of up to 50 invitations per request and global account linking with optional marketplace restrictions. To learn more, see the account link invites user guide (https://advertising.amazon.com/API/docs/en-us/guides/account-management/account-link-invites). Mon, 29 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#account-link-invites-api-available-in-closed-beta Amazon Ads has launched new unified endpoints to manage Labels, Deal Advertiser Access, and Amazon Publisher Cloud (APC) workflow support in Supplier Proposals APIs in Open Beta. To get started, refer to the Deals API developer guide (https://advertising.amazon.com/API/docs/en-us/guides/deal-management/overview). Thu, 25 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-june-2026-update The Advertiser Account Management APIs are now generally available. These APIs enable programmatic creation, querying, and updating of advertiser accounts across all ad products (Amazon DSP and Sponsored Ads) and countries. Previously available in closed beta, these endpoints are now open to all Amazon Ads API customers with an approved LwA client. To get started, see the Account registration developer guide (https://advertising.amazon.com/API/docs/en-us/guides/account-management/registration). Thu, 18 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#advertiser-account-management-apis-now-generally-available The DSP Campaign Management APIs now support the Audio ad group inventory type. Advertisers can programmatically create and manage audio campaigns alongside Display, Streaming TV, and Online Video inventory types. To get started on Audio, you need to have a campaign created. Then, create an ad group with inventory type set to AUDIO, and associate an AUDIO creative. Thu, 11 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#audio-inventory-type-now-supported-in-dsp-campaign-management-apis A new column header "Off-Amazon ad serving" is now available in bulksheets for Sponsored Products campaigns. This column allows advertisers to update settings for ads served off amazon. Mon, 08 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-column-header-off-amazon-ad-serving-for-sponsored-products-campaigns-in-bulksheets Previously, the API could only return screenshot images or product page links for ad creatives. Video and audio ad creatives that did not have a screenshot available would return no content at all. This update helps ensure that media files for video and audio ad creatives are returned correctly, improving the completeness and transparency of Ad Library data. Thu, 04 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#access-video-and-audio-ad-creative-media-files-via-the-ad-library-api The DSP Bid Adjustments API now returns HTTP 423 ConcurrentModificationException when two or more mutating requests target the same rule or association in close succession. The error is marked retryable and supported SDK clients will retry it automatically. Previously, racing writes could surface as a 500 InternalServerException. Mutating operations are not strongly consistent within a 5-minute window. For details, see DSP bid adjustments rate and size limits (https://advertising.amazon.com/API/docs/en-us/guides/dsp/bid-adjustments/limits). Wed, 03 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-bid-adjustments-api-now-returns-423-concurrentmodificationexception-for-racing-writes A new dimension attribute deal.customDealName is now available in Unified Reporting. This field returns the custom name that a DSP buyer has assigned to a deal, enabling advertisers to identify deals by their own naming conventions in reports. The field requires deal.id and is available under the Deal dimension (https://advertising.amazon.com/API/docs/en-us/guides/reporting/ads-v1/dimensions/supply/deal). Wed, 03 Jun 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-reporting-dimension-attribute-custom-deal-name We have removed the daily limits for Amazon DSP bulksheets. Advertisers can now create and update orders, line items, and creative associations with DSP bulksheets without being constrained by the previous daily upload limits, making it easier to manage large DSP campaigns at scale. To learn more, see the DSP bulk operations overview (https://advertising.amazon.com/API/docs/en-us/no-code-tools/bulk-operations/dsp/overview). Fri, 29 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#daily-limits-removed-for-dsp-bulksheets Amazon Ads has launched new unified endpoints to manage Advertising Deals, Buyer Seats, Supplier Proposals (covering Amazon Publisher Direct workflow), and Inventory Groups (supporting deal eligibility controls). To get started, refer to the Deals API developer guide (https://advertising.amazon.com/API/docs/en-us/guides/deal-management/overview). Thu, 28 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-may-2026-update Amazon Ads API has updated its refresh token expiration policy to enhance security and align with industry best practices. Effective July 30, 2026, refresh tokens issued on or after that date expire 365 days from the date of advertiser consent. The expiration date is fixed at consent time and is not extended by token usage or refresh activity; after expiration, the advertiser must grant consent again to restore access. Refresh tokens issued before July 30, 2026 are not affected by this change and continue to function as before. They remain valid until the advertiser revokes authorization or another invalidation condition occurs. Developers should update their applications to track refresh token age from the date of advertiser consent for tokens issued on or after July 30, 2026, proactively prompt advertisers to re-authorize before the 365-day expiration, handle expired refresh token errors gracefully, and store consent date metadata alongside refresh tokens issued on or after July 30, 2026. For detailed implementation guidance, see the Refresh Tokens documentation (https://advertising.amazon.com/API/docs/en-us/guides/account-management/authorization/refresh-tokens). Tue, 26 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#refresh-token-expiration-policy-update AMC workflow MCP tools and skill now support all AMC instances - no longer limited to those with AWS Clean Room collaboration enabled. Tue, 19 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amc-workflow-mcp-tools-and-skill-now-support-all-amc-instances Benchmarks reporting is now generally available across all supported marketplaces (US, CA, MX, BR, AU, JP, IN, DE, FR, IT, ES, UK, NL, TR, SE, SA, UAE, EG). Previously in beta and limited to the US, benchmarks provide standardized performance comparisons against category peer brands, allowing advertisers to contextualize performance, evaluate optimization opportunities, and confidently invest with Amazon Ads. Benchmarks are available for the following metrics: percent of purchases new to brand, purchase rate (new to brand), cost per purchase (new to brand), click-through rate (CTR), cost per click (CPC), completion rate (video), cost per completed view (video), and cost per impressions (CPM). Mon, 18 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#benchmarks-reporting-now-generally-available-worldwide Amazon DSP bulk operations documentation is now available on the Advertising developer portal. The new documentation covers how DSP bulk operations works, how to get started downloading and uploading spreadsheets, a complete entity and column reference for orders, line items, and creative associations, step-by-step guides for creating and updating orders and line items, and FAQs. To learn more, see the DSP bulk operations overview (https://advertising.amazon.com/API/docs/en-us/no-code-tools/bulk-operations/dsp/overview). Mon, 18 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-dsp-bulk-operations-documentation-available Amazon Marketing Cloud (AMC) users can now leverage household-level insights for measurement and audience creation. With these fields, advertisers can analyze how media is consumed collectively across shared devices and screens within households, deduplicate reach at the household level, and build audiences based on household-level exposure patterns. Two new fields — `household_id` and `household_size` — have been added to AMC traffic tables. Thu, 14 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#household-level-insights-now-available-in-amc-traffic-tables The Marketing Mix Modeling (MMM) data feed now includes a new NationalAsinEngagement.tsv.zip file. This file provides daily or weekly national engagement events per ASIN by country, including ASIN, country, and add to cart count. The file is available at country-level geographic granularity. For more information, see the MMM data feed documentation (https://advertising.amazon.com/API/docs/en-us/guides/reporting/marketing-mix-modeling/mmm-data-feed). Thu, 07 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-nationalasinengagement-file-added-to-mmm-data-feed The Geographic Insights and Activation (GIA) API for Amazon DSP has graduated from open beta to general availability. This API lets advertisers discover and act on regional growth opportunities using Amazon's first-party retail insights combined with their own geographic data. With GA, the API introduces a simplified workflow and updated endpoints. Location indexes now accept inline postal code data at creation time, replacing the separate location index version step. Smart locations are now created through the /create/geoLocations endpoint and attached to ad groups via the Campaign Management Targets API. To learn more, see the GIA developer guide (https://advertising.amazon.com/API/docs/en-us/guides/dsp/geo-insights-activation) and the API reference (https://advertising.amazon.com/API/docs/en-us/api-spec-v1-locationindexes). Mon, 04 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#geographic-insights-and-activation-api-now-generally-available The Marketing Mix Modeling (MMM) API is now generally available. This API enables programmatic access to Amazon's MMM data feed across 14 countries: US, CA, IT, ES, FR, DE, UK, MX, BR, JP, AU, UAE, IN, and KSA. Advertisers and their partners can seamlessly access the Amazon advertising and retail signals needed to derive accurate insights from their MMM solutions. Since the beta launch, the MMM API now includes new operations that give advertisers greater control over their brand group configurations and improved visibility into report status: Create overrides for brand groups: POST /mmm/v1/brandGroupOverrides; Delete overrides for brand groups: POST /mmm/v1/brandGroupOverrides/delete; List overrides for brand groups: POST /mmm/v1/brandGroupOverrides/list; Retrieve the list of products in a brand group: GET /mmm/v1/brandGroups/{brandGroupId}/products; Retrieve the list of campaigns associated with the products in a brand group: GET /mmm/v1/brandGroups/{brandGroupId}/campaigns; List reports and their generation status: POST /mmm/v1/reports/list. For full technical details, see the MMM API user guide (https://advertising.amazon.com/API/docs/en-us/guides/reporting/marketing-mix-modeling/overview) and the technical specifications (https://advertising.amazon.com/API/docs/en-us/marketing-mix-modeling). Fri, 01 May 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#marketing-mix-modeling-mmm-api-now-generally-available Amazon Ads has launched new unified endpoints to manage Deal Performance, Supplier Proposals (covering targeting in Amazon Owned and Operated workflow) & Inventory Groups. The new and updated endpoints include 16 launched endpoints for deal performance queries, inventory group management, supplier proposals, proposed deals, deal revisions, ad product prices, and deal forecasts. Additionally, upcoming endpoints will support advertising deal CRUD operations, advertiser access management, label and seat management, and publisher queries with Amazon Publisher Direct and Amazon Publisher Cloud supply support. Thu, 30 Apr 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-update-in-open-beta Amazon DSP bulksheets now support programmatic guaranteed (PG) ad groups worldwide. Advertisers can create and manage programmatic guaranteed line items using DSP bulksheets across all marketplaces where Amazon DSP operates, enabling them to manage guaranteed deals at scale alongside their other DSP campaigns. To learn more, see the DSP bulk operations overview (https://advertising.amazon.com/API/docs/en-us/no-code-tools/bulk-operations/dsp/overview). Tue, 28 Apr 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-bulksheets-now-support-programmatic-guaranteed-ad-groups-worldwide We launched cross-account reach and frequency (R&F) reporting that allows advertisers to measure de-duplicated reach and frequency across multiple Amazon ads accounts with flexible time granularity options (daily, weekly, monthly, yearly, day of month, and custom time period reporting). Additionally, we launched manager account and cross-manager account frequency group R&F reporting to manage and monitor frequency across multiple accounts. Thu, 02 Apr 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#cross-account-reach-and-frequency-measurement-now-in-reporting-api-in-open-beta We have deprecated the Catch-Up Boost pacing feature in Amazon DSP in both UI and API. This legacy manual control, which allowed advertisers to increase delivery aggressiveness under "Even" pacing, was replaced by Dynamic Catchup in 2024. Dynamic Catchup automatically optimizes delivery based on real-time performance and no longer requires user input. API inputs on Catch-Up Boost field can continue to be set, but are ignored in ad delivery. Our UI removed this field on March 23, 2026. Fri, 27 Mar 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#catch-up-boost-deprecated-in-adsp-api Amazon Ads launches unified endpoints to manage Deals, Supplier Proposals, and Inventory Groups in open beta. Sun, 15 Mar 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-inventory-management-unified-apis-are-now-available-in-open-beta We are excited to announce the Open Beta launch of the Amazon Ads MCP Server, enabling external developers and advertising partners to build sophisticated AI agents with seamless access to Amazon Ads capabilities through the Model Context Protocol. The MCP Server provides standardized tools for Campaign Management, Reporting, and Account Management, eliminating the need for complex custom implementations while maintaining enterprise-grade security with fine-grained authorization controls. The Campaign Management tools offer comprehensive CRUD operations and introduce three sophisticated workflows that transform complex processes into single invocations. The Reporting tools offer parity with the new reporting APIs launched in November 2025 to access advertising performance data. The Account Management tools provide comprehensive capabilities for managing user access and permissions across advertising accounts. To get started with the Amazon Ads MCP Server, visit the Amazon Ads MCP overview (https://advertising.amazon.com/API/docs/en-us/mcp/mcp-overview). Wed, 18 Feb 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-ads-model-context-protocol-mcp-server-now-in-open-beta The Brand Stores management API has graduated from beta to general availability. This API enables brands and advertisers to programmatically manage their Amazon Brand Stores at scale, providing two key capabilities: retrieve Brand Store page content and update product content and selection across Brand Stores pages, and submit store updates for moderation. With GA, the Brand Stores management API is production-ready for all Brand Store owners. Advertisers can use these APIs to automate Brand Store management and maintain product information freshness. These functionalities can be combined with Brand Home APIs to create a more efficient and streamlined management process for Brand Stores on Amazon. To learn more, see the Brand Stores management overview (https://advertising.amazon.com/API/docs/en-us/guides/brand-store/user-guide) and the technical specifications (https://advertising.amazon.com/API/docs/en-us/amazon-ads/1-0/brand-stores). Wed, 18 Feb 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#brand-stores-management-api-now-generally-available We launched new dynamic reach and frequency (R&F) reporting capabilities for advertiser account, supply source and frequency group reporting breakdowns. This includes de-duplicated R&F across custom campaign sets within advertiser account, flexible time granularity options (daily, weekly, monthly, yearly, day of month, and custom time period reporting). Additionally, advertisers can measure de-duplicated R&F for a global account across the associated DSP and Sponsored ads (SA) advertiser accounts. This builds on our Nov 11, 2025 release, which introduced custom time period R&F reporting for past 15 months for Sponsored and DSP campaigns and ad groups. Learn more about reporting API in the reporting API overview page (https://advertising.amazon.com/API/docs/en-us/guides/reporting/ads-v1/overview). Refer to the metrics (https://advertising.amazon.com/API/docs/en-us/guides/reporting/ads-v1/metrics/library) and dimensions (https://advertising.amazon.com/API/docs/en-us/guides/reporting/ads-v1/dimensions/library) guide for details. Wed, 18 Feb 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#custom-cross-campaign-reach-and-frequency-measurement-now-in-reporting-api-in-open-beta Sponsored Brands Collections launch in the Unified Ads API and SB V4 API with AI-powered automatic collections and manual product selection, available in the US. Wed, 18 Feb 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#sponsored-brands-collections-now-available-in-unified-sb-v4-ads-api The following suggestion APIs are deprecated and will be shutoff on June 2026: V2 Suggested Keyword Deprecations - /v2/asins/{asin}/suggested/keywords, /v2/adGroups/{adGroupId}/suggested/keywords/extended, /v2/adGroups/{adGroupId}/suggested/keywords, /v2/asins/suggested/keywords. Please use the /sp/targets/keywords/recommendations API instead. V2 Stores deprecation - /v2/stores is being deprecated and replaced with /brand/stores/v1/storePages/list. Tue, 27 Jan 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#deprecation-of-v2-legacy-apis The deprecation timeline for negative bid adjustments on Sponsored Brands placement groups is extended from February 2nd to June 15th, 2026. Tue, 27 Jan 2026 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#negative-bid-adjustment-values-for-sponsored-brands-placement-groups-will-be-deprecated-on-june-15th-2026 DSP brand suitability Content Exclusion Categories are now available for Twitch, third-party web, and mobile inventory on Display and Video media types. Mon, 15 Dec 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-brand-suitability-content-exclusion-categories-now-available Today, we announce the completion of Amazon Marketing Stream campaign datasets mimicking the API model of the Campaign Management APIs. With this launch, customers will find it easier to consume both Sponsored Ads and ADSP campaign data instead of subscribing to two different ones. Customers will receive all their campaign data updates in a single stream mimicking the read operations of our Campaign Management APIs, reducing cognitive load and effort in mapping between API and Stream fields. To get started, please see our Campaign Management Overview section of Amazon Ads API v1 documentation (https://advertising.amazon.com/API/docs/en-us/reference/amazon-ads/overview). Mon, 01 Dec 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-marketing-stream-campaign-datasets-ga If you transmit or make available to Amazon Ads any personal information, you must provide the country code for all data uploads globally. For data with a UK or EEA country code, you must also include a valid consent signal in addition to the country code. You must share a country code when passing customers' consented data to Amazon Ads. The country code is a 2-character string in the ISO 3166 format that indicates in which country the consent was given (for example, US, GB or DE). Data uploaded without specifying a country code will be rejected. You can either use (i) the IAB European Transparency & Consent Framework (TCF) signal(s), (ii) Global Privacy Protocol (GPP) or (iii) Amazon Consent Signal, to communicate UK and EEA users' privacy choices to Amazon Ads. Please do not send multiple signals. If multiple are provided, Amazon Ads will use TCF and ignore ACS. For detailed consent requirements by product, see Amazon Ads consent signals (https://advertising.amazon.com/help/G2KA4G8DS3K8H7JR) in the Amazon Ads Support Centre - Before You Begin section. Mon, 01 Dec 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#consent-update-for-amazon-ads We're excited to announce a significant improvement to Amazon DSP's creative management capabilities as we introduce a new Global Creative workflow for 'Standard Display' creatives that eliminates the need to upload identical creatives multiple times for different marketplaces. There is no change to other creative types (Video, Audio, or Component Based, including ASIN-based creative templates). Global Creatives will allow advertisers with an Advertiser Account (beta) to define display creatives once per region instead of once per marketplace, wherever the creative's language is supported. Both Standard Display and HTML5 Ad Experiences are supported. For other legacy DSP advertiser accounts, the marketplace field will no longer be required, but the creative may only be used with their existing marketplace and the creative language must be targetable from their marketplace. For more information see: Creative Management: Standard Display - Business Validation Rules (https://advertising.amazon.com/API/docs/en-us/guides/dsp/creative-management#business-validation-rules-2). Mon, 01 Dec 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#global-creative-workflow-for-display-creatives Negative bid adjustment values for Sponsored Brands placement groups will be deprecated on February 2nd, 2026. Only positive bid adjustments will be supported. Mon, 01 Dec 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#negative-bid-adjustment-values-for-sponsored-brands-placement-groups-will-be-deprecated-on-february-2nd-2026 Amazon Ads has launched a single Campaign Management API to unify campaign management into one set of APIs. Built from a common Amazon Ads data model, this API standardizes field and enum values across ad products and features, improves error handling, and helps resource consistency across Campaign, Ad Group, Target, and Ad objects. This API includes feature parity with the existing APIs. Previously, there were nearly 200 separate variations of create, read, update, and delete endpoints that will be reduced to 16 with this launch. Today, we announce the completion of Sponsored Products, Sponsored Brands, and Amazon DSP for worldwide general availability. All of our ad products will be available through the Amazon Ads Campaign Management API, and we will have Sponsored Display and Sponsored TV later this year. To get started, please see the Campaign Management Overview (https://advertising.amazon.com/API/docs/en-us/guides/campaign-management/overview). Mon, 01 Dec 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#unified-apis-campaign-management-api-now-generally-available The PVC dataset, originally launched to open beta in May 2025, enables Prime Video Channel Partners to conduct detailed audience overlap analysis, activate AMC audiences for Amazon DSP and sponsored ads campaigns, and generate insights incorporating Channel viewership data. This dataset is available only for Amazon Prime Video Channel partners. To get started, subscribe to the Prime Video Channel Insights (PVC) paid feature in AMC. For more information, refer to the Amazon Prime Video Channel Insights tables (https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/prime_video_channel_insights_paid). Mon, 17 Nov 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-prime-video-channel-insights-pvc-now-available-for-all-eligible-amazon-marketing-cloud-amc-advertisers DSP brand suitability settings expand from Twitch to third-party web and mobile inventory, with advertiser-level and ad-group level controls via API. Sat, 15 Nov 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-brand-suitability-settings-expand-to-third-party-web-and-mobile Amazon Ads introduces new benchmarks, which are self-service insights that enable advertisers to evaluate brand category performance across different ad formats and campaign goals. Advertisers can use benchmarks to optimize current campaigns and plan their next strategic investments based on competitive insights. Through these new expanded capabilities including sophisticated peer brand matching and transparent methodology, advertisers can instantly understand what performance looks like in their category and make data-driven decisions about their advertising investments. Benchmarks reports will be available as new report types in the existing Offline Reporting API, with a new report for DSP (dspBenchmarks) and a separate new report for Sponsored Ads programs (crossProgramBenchmarks). The new report types will be available in the current Public Reporting API (https://advertising.amazon.com/API/docs/en-us/guides/reporting/v3/overview). Users can generate the new reports by passing Benchmarks specific parameters into the existing Reporting API they are familiar with. Tue, 11 Nov 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#make-data-driven-decisions-with-new-benchmarks-from-amazon-ads The new reporting API, now available in open beta, provides programmatic access to Amazon Ads performance data. Part of Amazon Ads API v1, it follows the common model and includes: Multi-dimensional Reporting - 'Report Types' are no longer required as in V3 API. Combine previously separate dimensions (e.g., Geo x Technology) to create customized insights that match your business needs. Cross-Ad Product Reporting - Create reports spanning different ad products and campaign types for a consolidated view of advertising performance that remains consistent as ad products evolve. Cross-Account Reporting - Generate a single unified report across all accessible accounts, ideal for customers managing multiple ad accounts. This release also introduces standardized metric names, definitions, and terminology across ad products. Together, these enhancements provide greater data flexibility and a more unified reporting experience. Learn more in the reporting API overview page (https://advertising.amazon.com/API/docs/en-us/guides/reporting/ads-v1/overview). Tue, 11 Nov 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#new-reporting-api-now-in-open-beta Amazon Marketing Cloud (AMC) on AWS Clean Rooms has launched open beta support for cross-region data collaborations, removing previous regional restrictions and enabling greater flexibility for global organizations. Customers can now collaborate with their partners by leveraging datasets stored in regions outside of their own, making it easier for advertisers, agencies, and third-party partners to bring their identity and event data to AMC collaborations. Fri, 31 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#cross-region-data-collaboration-support-for-amc-on-aws-clean-rooms We've added new API capabilities to add and remove customer partners from existing Amazon Marketing Cloud (AMC) on AWS Clean Rooms collaborations without recreating the collaboration instance. These new endpoints allow you to change who can bring in data and/or receive results. Sun, 26 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#customer-partner-management-for-amc-on-aws-clean-rooms-collaborations Amazon Live signals can now be queried in AMC for customers with US-based managed-service. These signals allow advertisers to evaluate their Amazon Live campaign performance with more flexibility and in the context of other Amazon Ads media campaigns, giving them a full-funnel view of their performance. Amazon Live signals can also be used for audience creation; these audiences can be activated to Amazon DSP (incurring a CPM fee) and select sponsored ads channels. To connect your Amazon Live media to your AMC instance, please reach out to your Amazon Ads representative. Tue, 21 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-live-signals-now-available-on-amazon-marketing-cloud-amc The Amazon Your Garage dataset, previously launched in USA (US) and Canada (CA), is now available for AMC Paid Features users in the United Kingdom (UK), Germany (DE), France (FR), Italy (IT), Spain (ES), Japan (JP), and Australia (AU). Amazon Your Garage is an Amazon Retail service that enables Amazon customers using Amazon websites in US, CA, UK, DE, FR, IT, ES, Netherlands (NL), Poland (PL), Sweden (SE), JP or AU to self-declare vehicle ownership and share that data within Amazon to expedite product discovery and configure service recommendations. AMC customers can utilize the Amazon Your Garage dataset for both measurement and audience queries within AMC. Tue, 21 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amc-amazon-your-garage-dataset-international-release Amazon is launching a new Sponsored Brands feature, reserve share of voice, which enables advertisers to secure top-of-search (TOS) Sponsored Brands placements for branded keywords at a fixed, upfront price. By reserving branded keywords, advertisers ensure that their ad will appear on Sponsored Brands top of search placement for those branded queries most of the time. With this feature, brands can count on predictable presence to boost brand visibility on top of search and shoppers can engage with branded content matching their queries. The solution is fully self-service to give advertisers flexibility, autonomy, and transparency. The solution enables advertisers to receive recommendations for high traffic branded keywords, validate keywords, receive real-time pricing, launch and manage campaigns directly through the Advertising Console or API, and receive automated invoices. To get started, see the Reserve share of voice (https://advertising.amazon.com/API/docs/en-us/guides/sponsored-brands/targeting/reserve-share-of-voice) developer guide. Wed, 15 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#drive-top-of-search-visibility-and-engagement-by-reserving-branded-share-of-voice-through-sponsored-brands The DSP forecasting API has moved from open beta to general availability, providing access to all real-time forecasts available from the ADSP Campaign Manager. Wed, 15 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-forecasting-api-goes-ga Geographic Insights and Activation for DSP and AMC lets advertisers visualize brand performance across regions and activate smart location groups that adjust bids automatically. Wed, 15 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#geographic-optimization-for-dsp Amazon is updating its Sponsored Brands advertising campaign infrastructure, requiring advertisers to proactively migrate version 3 campaigns to version 4 by specific deadlines. Tue, 14 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#sponsored-brands-campaigns-v3-to-v4-migration We've improved how branded searches are identified in attribution. Enhanced brand matching helps Amazon better recognize when shoppers are searching for advertisers' products, helping to capture more accurate brand associations across all regions. Advertisers may notice new trends in their branded search metrics after this update. These improvements will be reflected in Amazon Marketing Cloud (AMC) standard attribution reporting, and will extend to custom analysis once updates are completed. Wed, 01 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#branded-searches-metrics-enhancements Goodreads is now available as a new supply source within Amazon DSP, expanding advertisers' reach across Amazon's Owned and Operated inventory in the U.S. All display creative formats are eligible to appear on Goodreads, encompassing Standard Display and Component-based creatives, including Responsive eCommerce, Asset-based, and Brand Store creatives. Self-service advertisers can access Goodreads inventory directly through the DSP ad console, where it is included as part of Amazon Owned and Operated Inventory. Advertising on Goodreads allows brands to reach millions of engaged U.S. readers, driving awareness and consideration. It offers a unique chance for brands to connect with an educated, discovery-oriented audience exploring diverse genres, from fiction to finance, technology, travel, wellness, and culinary arts, making it ideal for brands targeting high-intent audiences across multiple categories. Wed, 01 Oct 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#goodreads-onboarding-to-adsp Authors can now create and manage Sponsored Display campaigns through the Amazon Ads API. This expansion gives authors access to the full suite of Amazon advertising products, complementing existing Sponsored Products and Sponsored Brands capabilities. Authors can leverage Sponsored Display's contextual and audience targeting options to reach relevant readers across Amazon properties, Twitch, IMDb, and third-party sites. With this launch, we've also added more Kindle-related metrics to our reports. Tue, 30 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#sponsored-display-for-authors Amazon DSP now offers customizable flight names, enabling advertisers to better organize and track their campaign flights across the platform. This new feature allows you to assign custom names to flights, making it easier to manage complex, multi-flight campaigns and streamline reporting and budgeting workflows. This helps simplify campaign management by providing a clear way to identify and track specific flights. This enhancement is particularly valuable for agencies managing multiple clients and campaigns, enabling more efficient workflow organization and reporting processes. The feature is accessible through campaign, flight, and reporting APIs. Tue, 30 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#streamline-campaign-organization-with-custom-flight-names-in-amazon-dsp DSP brand suitability settings launch in open beta with advertiser-level and ad-group level controls via API, currently available for Twitch inventory. Mon, 29 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-brand-suitability-settings-launch-in-open-beta Amazon Ads has launched the Events API, enabling advertisers to send conversion events that occur outside of Amazon's ecosystem. Amazon Events API allows advertisers to send real-time or offline conversion event data via server-to-server integration. The API can be used to send data directly from an advertiser's server to Amazon Ads or from an advertiser's preferred customer data platform. The Events API is available to managed service and self-serve Amazon DSP advertisers worldwide. Tracked conversions can be viewed and managed in the Amazon DSP console's Events Manager page. To use the conversions for campaign measurement, conversions can be associated with orders using a new 'Off-Amazon conversions' widget when creating orders in the Amazon DSP console. Conversions signals will also be made available as seed information for audience building in the Amazon DSP console within Audiences. Fri, 26 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#build-audiences-measure-and-optimize-campaign-performance-with-amazon-ads-events-api-open-beta This release gives you more control over your DSP bidding strategies. You can now update bid adjustment rules using `UpdateBidAdjustmentRule`. New version tracking lets you track rule performance in your reports. When a rule is updated, all associated adGroups automatically migrate to the new version, while the previous version becomes inactive. Use the GET API to view the latest ACTIVE version by default, and specify a `versionId` in the query header to access previous versions of ACTIVE rules. Fri, 26 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#dsp-bid-adjustments-api-update-enhanced-rule-management Amazon Marketing Stream campaign datasets have been released in closed beta. This release mimics the API model of the new Campaign Management APIs (https://advertising.amazon.com/API/docs/en-us/reference/amazon-ads/overview). With this launch, customers will find it easier to consume both sponsored ads and ADSP campaign data instead of subscribing to two different datasets. Customers will receive all their campaign data updates in a single stream mimicking the read operations of our Campaign Management APIs, reducing cognitive load and effort in mapping between API and Stream fields. To get started, contact your Amazon representative. Thu, 25 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-marketing-stream-campaign-datasets-in-closed-beta Amazon Marketing Stream campaign datasets are now in open beta, providing unified Sponsored Ads and ADSP campaign data in a single stream matching Campaign Management API structure. Thu, 25 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-marketing-stream-campaign-datasets-in-open-beta Amazon DSP's Commitments Hub provides customers with a centralized place to manage their spending agreements with publishers (commitments). These new tools simplify tracking pacing, automatically optimize campaign spend, and accelerate spend analysis. Commitments are available via console and API for all self-service advertisers in all markets where Amazon DSP operates. The Commitments API allows you to create and manage commitments with various properties including commitment name, committed spend amount, currency code, start and end dates, fulfillment level, and spend calculation mode. You can link commitments to entities, advertisers, campaigns, and deals, and track spend accrual across these relationships. Wed, 24 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#manage-your-publisher-commitments-with-the-commitments-api Amazon Marketing Cloud now offers access to NCS CPG Insights Stream dataset for creation of custom audience segments based on modeled transactions at the household level. This dataset represents over 127 million US households and provides valuable insights for CPG advertisers. Leverage this table to reach customers who purchase competitor products in your category, or engage with your brand's top-spending customers, and much more. To get started, see NCS CPG Insights Stream dataset (https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/cpg_insights_stream_paid) and Introduction to NCS audiences IQ (https://advertising.amazon.com/marketing-cloud/audiences/use-cases/c0752e6ead6ca59794032b57d657c548e5d58a4114c8f3cab26314c920cfbd8d). Tue, 23 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#create-custom-amc-audiences-with-ncs-cpg-insights-stream Amazon Marketing Cloud has added support for the IP address field across select data sets, enabling advertisers to improve measurement coverage in scenarios where primary identifiers are unavailable. This new field provides a privacy-safe way to extend reach, frequency, overlap, and attribution analysis by using IP address as a measurement enhancing identifier subject to applicable regional availability, customer permissions, and policy safeguards. For more information, refer to Introduction to IP address in AMC (https://advertising.amazon.com/marketing-cloud/use-cases/12483ff76b8fc1ee522e743a1661623462aa3c751c226b0838eebfd675e1aa98). Tue, 23 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#ip-address-is-now-available-for-measurement-in-amc Advertisers using using Sponsored Products, Sponsored Display, Sponsored Brands, or Sponsored TV will now be able to instantly access AMC within minutes. To get started, either log into the Amazon ads console and select Amazon Marketing Cloud in the left navigation menu, or access via API by following the steps in Instant self-service access to AMC (https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/get-started/instant-access-to-amc). Tue, 16 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#amazon-marketing-cloud-now-available-to-all-advertisers-running-sponsored-ads-campaigns We've expanded online video (OLV) ads on Alexa from US (https://advertising.amazon.com/resources/whats-new/online-video-ads-on-alexa-home-screen) to JP, MX, CA, UK, BR, IN, DE, IT, FR, and ES marketplaces. This expansion will provide advertisers an opportunity to expand their reach with incremental customers on Echo Show devices, while driving awareness and consideration for their brand, with a voice-enabled OLV placement. Note: A click is recorded when the customer engages, via touch or voice, on the auto-playing online video ad on the Alexa Home Screen to launch the video ad in the full screen view. Sat, 13 Sep 2025 00:00:00 +0000 https://advertising.amazon.com/API/docs/en-us/release-notes/index#international-expansion-of-olv-ads-on-alexa