开发人员指南概述

亚马逊广告 API 概览

品牌旗舰店焦点模式

品牌旗舰店焦点模式可以帮助品牌旗舰店引流。这种广告格式可以展示您的品牌徽标、自定义标题,并为您的亚马逊品牌旗舰店提供至少三个子页面。亚马逊顾客点击广告模块后会进入品牌旗舰店中指定的子页面。顾客点击品牌徽标或标题后会进入您的品牌旗舰店主页面。进一步了解品牌旗舰店

如需进一步了解,请参阅 API 参考

操作前注意事项

在创建品牌旗舰店焦点模式广告之前,您必须具备以下条件:

请求示例

对于 landingPage.url,请确保包含品牌旗舰店首页 URL。对于每个子页面,确保 asin 密钥中指定的 ASIN 都存在于 url 密钥中指定的子页面。

curl --location 'https://advertising-api.amazon.com/sb/v4/ads/storeSpotlight' \
--header 'Amazon-Advertising-API-ClientId: amzn1.application-oa2-client.xxxxxx' \
--header 'Authorization: Bearer xxxxxx' \
--header 'Amazon-Advertising-API-Scope: xxxxxx' \
--header 'Accept: application/vnd.sbadresource.v4+json' \
--header 'Content-Type: application/json' \
--data '{
"ads": [{
    "landingPage": {
        "url": "https://www.amazon.com/stores/page/xxxxxx"
    },
    "name": "Name of store spotlight ad",
    "state": "ENABLED",
    "adGroupId": "{{adGroupId}}",
    "creative": {
        "brandName": "Name of the brand",
        "subpages": [{
                "pageTitle": "Savannah",
                "asin": "B020000000",
                "url": "https://www.amazon.com/stores/page/xxxxxx"
            },
            {
                "pageTitle": "Miami",
                "asin": "B001000000",
                "url": "https://www.amazon.com/stores/page/xxxxxxx"
            },
            {
                "pageTitle": "San Fran",
                "asin": "B000000000",
                "url": "https://www.amazon.com/stores/page/xxxxxx"
            }
        ],
        "brandLogoAssetID": "amzn1.assetlibrary.asset1.xxxxxx",
        "headline": "The headline text of products in ad"
    }
}]
}
'