品牌旗舰店焦点模式
品牌旗舰店焦点模式可以帮助品牌旗舰店引流。这种广告格式可以展示您的品牌徽标、自定义标题,并为您的亚马逊品牌旗舰店提供至少三个子页面。亚马逊顾客点击广告模块后会进入品牌旗舰店中指定的子页面。顾客点击品牌徽标或标题后会进入您的品牌旗舰店主页面。进一步了解品牌旗舰店。
如需进一步了解,请参阅 API 参考。
操作前注意事项
在创建品牌旗舰店焦点模式广告之前,您必须具备以下条件:
请求示例
对于 landingPage.url
,请确保包含品牌旗舰店首页 URL。对于每个子页面,确保 asin
密钥中指定的 ASIN 都存在于 url
密钥中指定的子页面。
curl --location 'https://advertising-api.amazon.com/sb/v4/ads/storeSpotlight' \
--header 'Amazon-Advertising-API-ClientId: amzn1.application-oa2-client.xxxxxx' \
--header 'Authorization: Bearer xxxxxx' \
--header 'Amazon-Advertising-API-Scope: xxxxxx' \
--header 'Accept: application/vnd.sbadresource.v4+json' \
--header 'Content-Type: application/json' \
--data '{
"ads": [{
"landingPage": {
"url": "https://www.amazon.com/stores/page/xxxxxx"
},
"name": "Name of store spotlight ad",
"state": "ENABLED",
"adGroupId": "{{adGroupId}}",
"creative": {
"brandName": "Name of the brand",
"subpages": [{
"pageTitle": "Savannah",
"asin": "B020000000",
"url": "https://www.amazon.com/stores/page/xxxxxx"
},
{
"pageTitle": "Miami",
"asin": "B001000000",
"url": "https://www.amazon.com/stores/page/xxxxxxx"
},
{
"pageTitle": "San Fran",
"asin": "B000000000",
"url": "https://www.amazon.com/stores/page/xxxxxx"
}
],
"brandLogoAssetID": "amzn1.assetlibrary.asset1.xxxxxx",
"headline": "The headline text of products in ad"
}
}]
}
'